It's actually a new online retailer but I couldn't get enough characters to type that out. So anyway, this is what publishers have been crying about the last few years. While I don't expect this new venture to put a dent in Gamestop it can atleast be used as a small gauge as to how publishers might adjust their game content when they get alittle more money back. Or maybe it will mean they can buy a Ferrari instead of having to settle for a Porshe because of the big bad Gamestop and it's evil customers that they sometimes liken to pirates. How do you guys see this scenario being played out(if this start up actually gets launched)?