Yeah, it's the guy from Gamegavel. The thing he seems to have forgotten is that giving publishers and developers 10% of his revenue does nothing to help his customers and frankly, is another poorly thought out business angle. I would expect this to go nowhere as he won't be able to turn a profit by both paying more for trade-ins (he claims he will pay $20 less than MSRP for used games or $40 for a $60 game) and giving 10% back to developers. Where does that leave buyers? It sounds like he will be at the same price levels as Gamestop without the advantage of a larger selection or all the coupons and other gimmicks they give to encourage people to get sucked into their used game cycle.