There's a dichotomy in the games industry. Major releases measure their development time in years and their budgets run to the millions, but designers can be prone to new ideas every day.
So, what do you if you're working on one game and have an idea for another?
If you worked at Origin Systems - developer of Ultima and Wing Commander and publisher of System Shock - then you submitted those ideas to management, who would later put them in an archive, where some of them would stay until Origin's closure in 2004, at which point...
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