I was at the Dollar tree the other day and i saw a Barbie Gbc(Gameboy Color) System Protector like this one

why is this there. they only sell gameboy color game and systems in Retro game stores and such. they at least have the Al Cheapo Ds Lite/DSi Carry case there.it looked as if it was made back when the Gbc was being Produced but the company that made it on the box was a New Company. why was this there.any ideals