I'm getting tired of seeing the industry taking these steps in the wrong direction.

He thinks $60 is low? What is the average budget of a AAA game? Hollywood films are often in the hundreds of millions, and they charge $10-30 per consumer. A music album averages to $15. A new paperback is around $12. Clearly, video games are too much of a value to consumers and they need to make the jump to $80.

All of the stupid anti-consumer moves we've seen have been to continue profiting at the $60 price point, but they don't solve the root issue. They have it stuck in their heads that they have to make these cinematic behemoths with huge budgets, then play the market to defend the process. For a single consumer-entertainment work, the sweet spot seems to be between $10 and $30. If they lowered budgets a little and met the $30 price point, the sales increase might be enough to reduce the "pain" of used sales. Profit per unit might go down, but gross profits would increase.

The "race to the bottom" we're seeing on mobile isn't the answer, but there is definitely something to be learned from those themes of lower prices and lower budgets.