Looks like a Dingoo clone, probably using some type of variation on its Linux-based UI.
For playing 8/16 bit games I'd say just get a Dingo A-320 instead, much better community driven support and online knowledge bases that you can look to for help when you run into issues or have questions where with that thing you'll probably hit dead-ends on support.
http://en.wikipedia.org/wiki/Dingoo_A320
Also, stay away from the Dingoo A380, I have one and it's a pain in the ass for the Dingoo community to work with. It's all locked-down in terms of software modding/fixing.
Also also, a lot of the Android based emulation devices from China seem to be very decent and Android already has a rich history of well made classic game system emulators and is generally pretty good across the Android versions that those ship with/support.