IntvGene
05-21-2003, 08:20 AM
Here's some data about buying habits, according to a survey by the Interactive Digital Software Association. Here's the link (click on the current press releases:
http://www.idsa.com/pressroom.html
Buyer Demographics: Ninety-two percent of those who purchase console games are over the age of 18, and 98 percent of computer game buyers are over 18. Forty-seven percent of console game buyers and 57 percent of computer game buyers are women.
Computer Player Demographics: Fifty-eight percent of computer game players are male, while 42 percent are female. Thirty percent are under 18 years old, 29 percent are 18 to 35, and 41 percent are over 36.
Console Player Demographics: Seventy-two percent of console game players are male and 28 percent are female. Thirty-eight percent are under 18, 40 percent are 18 to 35, and 22 percent are over 36.
Types of Games Played Most Often: Console game players say that they most often play: action games (51 percent); driving/racing games (50 percent); sports games (47 percent); and role-play/adventure games (35 percent). Computer game players say they are most likely to play: puzzle/board/card games (36 percent); action games (36 percent); driving/racing games (34 percent); and sports (32 percent).
Number of Games Owned: Console game players report that they own an average of 16 games, while computer gamers report that they own about 12 titles.
Online Games: Thirty-seven percent of game players say they play games online, up from 31 percent last year and 18 percent in 1999.
Mobile Gaming: More than one-third (39 percent) of Americans who own consoles or computers report that they also play games on mobile devices like handheld systems, PDAs, and cell phones. Eighteen percent play games on cell phones, up from 14 percent a year ago.
Well, this gives almost everyone in this forum some ammo for their arguments about whether kids are the big market these days, or RPGs sell a system, or whatever. The study also looks at parents and how much they pay attention to what their kids are playing. The annual survey gathered data from more than 1,350 nationally representative households that have been identified as owning a video game console and/or a personal computer used to run entertainment software.
http://www.idsa.com/pressroom.html
Buyer Demographics: Ninety-two percent of those who purchase console games are over the age of 18, and 98 percent of computer game buyers are over 18. Forty-seven percent of console game buyers and 57 percent of computer game buyers are women.
Computer Player Demographics: Fifty-eight percent of computer game players are male, while 42 percent are female. Thirty percent are under 18 years old, 29 percent are 18 to 35, and 41 percent are over 36.
Console Player Demographics: Seventy-two percent of console game players are male and 28 percent are female. Thirty-eight percent are under 18, 40 percent are 18 to 35, and 22 percent are over 36.
Types of Games Played Most Often: Console game players say that they most often play: action games (51 percent); driving/racing games (50 percent); sports games (47 percent); and role-play/adventure games (35 percent). Computer game players say they are most likely to play: puzzle/board/card games (36 percent); action games (36 percent); driving/racing games (34 percent); and sports (32 percent).
Number of Games Owned: Console game players report that they own an average of 16 games, while computer gamers report that they own about 12 titles.
Online Games: Thirty-seven percent of game players say they play games online, up from 31 percent last year and 18 percent in 1999.
Mobile Gaming: More than one-third (39 percent) of Americans who own consoles or computers report that they also play games on mobile devices like handheld systems, PDAs, and cell phones. Eighteen percent play games on cell phones, up from 14 percent a year ago.
Well, this gives almost everyone in this forum some ammo for their arguments about whether kids are the big market these days, or RPGs sell a system, or whatever. The study also looks at parents and how much they pay attention to what their kids are playing. The annual survey gathered data from more than 1,350 nationally representative households that have been identified as owning a video game console and/or a personal computer used to run entertainment software.