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03-19-2009, 03:20 AM
http://www.blogcdn.com/www.joystiq.com/media/2009/03/petztoyzwendyzfinal.jpg (http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i9195894d101675e347eedf6aba25c81f)
It seems that while advertisers in the UK (http://www.joystiq.com/2009/03/06/uk-change4life-ad-campaign-attacks-gamers/) are discouraging gamers from eating fast food (or playing games, for that matter), US fast food chain Wendy's is partnering with Ubisoft to offer toys based on its uber-popular Petz (http://www.joystiq.com/tag/petz) series, according to Brandweek.com (http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i9195894d101675e347eedf6aba25c81f). During a five-week campaign in stores, customers picking up a Wendy's "Kids Meal" will receive one of a variety of Petz-themed items: a Petz Catz PC game, Petz Dogz PC game, a Catz balancer ball, a Dogz plush toy or a copy of the Petz-themed card game.
Astute readers will note this isn't the first time Wendy's (http://www.joystiq.com/tag/wendys/) has partnered with a video game company for an in-store promotion, though this time around, we're betting Jack Thompson (http://www.joystiq.com/tag/jack-thompson) isn't getting up in arms over the less than inflammatory nature of the product involved.http://www.joystiq.com/media/feedlogo.gif (http://www.joystiq.com)Wendy's becomes Wendy'z for Petz in-store promotion (http://www.joystiq.com/2009/03/19/wendys-becomes-wendyz-for-petz-in-store-promotion/) originally appeared on Joystiq (http://www.joystiq.com) on Thu, 19 Mar 2009 02:05:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Read | Permalink (http://www.joystiq.com/2009/03/19/wendys-becomes-wendyz-for-petz-in-store-promotion/) | Email this (http://www.joystiq.com/forward/1492164/) | Comments (http://www.joystiq.com/2009/03/19/wendys-becomes-wendyz-for-petz-in-store-promotion/#comments)
More... (http://www.joystiq.com/2009/03/19/wendys-becomes-wendyz-for-petz-in-store-promotion/)
It seems that while advertisers in the UK (http://www.joystiq.com/2009/03/06/uk-change4life-ad-campaign-attacks-gamers/) are discouraging gamers from eating fast food (or playing games, for that matter), US fast food chain Wendy's is partnering with Ubisoft to offer toys based on its uber-popular Petz (http://www.joystiq.com/tag/petz) series, according to Brandweek.com (http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i9195894d101675e347eedf6aba25c81f). During a five-week campaign in stores, customers picking up a Wendy's "Kids Meal" will receive one of a variety of Petz-themed items: a Petz Catz PC game, Petz Dogz PC game, a Catz balancer ball, a Dogz plush toy or a copy of the Petz-themed card game.
Astute readers will note this isn't the first time Wendy's (http://www.joystiq.com/tag/wendys/) has partnered with a video game company for an in-store promotion, though this time around, we're betting Jack Thompson (http://www.joystiq.com/tag/jack-thompson) isn't getting up in arms over the less than inflammatory nature of the product involved.http://www.joystiq.com/media/feedlogo.gif (http://www.joystiq.com)Wendy's becomes Wendy'z for Petz in-store promotion (http://www.joystiq.com/2009/03/19/wendys-becomes-wendyz-for-petz-in-store-promotion/) originally appeared on Joystiq (http://www.joystiq.com) on Thu, 19 Mar 2009 02:05:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Read | Permalink (http://www.joystiq.com/2009/03/19/wendys-becomes-wendyz-for-petz-in-store-promotion/) | Email this (http://www.joystiq.com/forward/1492164/) | Comments (http://www.joystiq.com/2009/03/19/wendys-becomes-wendyz-for-petz-in-store-promotion/#comments)
More... (http://www.joystiq.com/2009/03/19/wendys-becomes-wendyz-for-petz-in-store-promotion/)