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View Full Version : How DLC for the NDS Is Distributed Via Retail Outlets



Pantechnicon
04-27-2009, 02:11 PM
(Sorry if this info is already all known. I searched to see if this topic had been discussed before, but couldn’t find anything related . However, if this needs to be merged somewhere else please do so.)

Yesterday I took my son to Toys R Us to get a hold of the exclusive Secret Key download for the DS Pokemon Platinum game and received my first look into how these downloads are distributed inside whichever stores to which they are exclusive.

When we went into the store, Alex fired up his DS but wasn’t getting a wireless signal, so we moved over to the game section of the store and still no luck. We asked the girl behind the counter if the download was still available and she said, “Oh, yes. Sorry about that…” and proceeded to unlock a game cabinet, where on the bottom shelf out of plain view was a model I DS. She turned the DS on and Alex was then able to get his download.

I, for one, found this quite intriguing. I had no idea what sort of hardware was used for these types of distributions. I imagined some sort of exotic Nintendo-made server device broadcasting a wireless signal inside a store and content coming off of some nifty little CD. It turns out the whole distribution apparatus is nothing more than a single DS running on AC power with a special cart.

Did someone say “special cart”? That’s where it gets interesting. I asked the TRU girl about it and she said these carts are tightly controlled by Nintendo; that they’re only supposed to be in use during the periods of distribution for whatever exclusive is being offered; that they’re supposed to be sent back to Nintendo as soon as the promotion is over and that Nintendo fines individual stores something like $150 per day for failure to send back the carts immediately.

(If I would have thought about it, I’d have liked to fire up Pictochat on my son’s DS and see what sort of identification this “server” DS would have been broadcasting. Would it be something conventional like “TRU” or a store number or something a little more interesting?)

It occurred to me later that, from a collector standpoint, these distribution carts could become to the DS what the NWC’s are to the NES. The current consensus seems to be that once DLC (in general) is gone, then it’s gone forever. But at least in the case of the DS there’s a potential opportunity to preserve some of this material, assuming the carts ever find their way back to the public (and I’m not suggesting anyone who currently works with or knows these carts does anything to risk their jobs). It would be a funny site at, say, CGE2020, to see someone with a few of these carts in hand distributing long-abandoned DLC via his/her own DS.

Well, that was what I learned on Sunday about how DS DLC is distributed via retail outlets. I’d love to hear from anyone who has any more info on the subject. I’m also curious if any of these carts have yet found their way out of the Nintendo vault either physically or by ROM dumps?

Half Japanese
04-27-2009, 02:32 PM
From when I worked retail, Nintendo never really gave anyone anything as far as kiosk demos and the like. They occasionally provided schwag, but never on the days I worked, which meant the non-gamers snatched everything up despite their non-interest. This was during the Xbox/Gamecube/Playstation 2 era; Sony didn't even have reps that I ever saw and the Microsoft reps (and program to get free/cheap games) were the best, giving out ample amounts of schwag almost every time they came by the store. I've got a couple of Xbox kiosk discs thanks to the nice rep they had at the time.

c0ldb33r
04-27-2009, 02:45 PM
Wasn't someone selling a couple of these DS demo distribution carts not that long ago? I'd search the marketplace forum.

TonyTheTiger
04-27-2009, 02:55 PM
So in other words the only conceivable way to get one of these things is to either have an "in" at Nintendo or rob a Toys'R'Us. :evil:

MrSparkle
04-27-2009, 03:05 PM
Wasn't someone selling a couple of these DS demo distribution carts not that long ago? I'd search the marketplace forum.

I believe someone was indeed and were selling a custom gamestop box housing a ds for this very purpose as well iirc

ProgrammingAce
04-27-2009, 03:51 PM
A friend of mine was getting these from a source at nintendo and was dumping the images off of them... until nintendo started getting pissy about it.

Diosoth
04-27-2009, 04:26 PM
Yes, it's just a DS cartridge. The ROMs have been distributed quite heavily, though that only gives you access to the distribution file- you still need a separate DS to use it.

The 1 2 P
04-27-2009, 04:35 PM
I've got a couple of Xbox kiosk discs thanks to the nice rep they had at the time.

If you're interested in selling those let me know because I may need them.

Back on topic, I've actually had to do some third party rep duties for both Nintendo and Microsoft. I wasn't aware of this downloadable demo process because everytime I had to work with an Nintendo kiosk I got a physical cart that I had to swap in(of the latest game) for the older version. But these carts that sit in the original DS definitely seem like something that could raise in value substancially if theres ever a great enough demand for it.

PapaStu
04-27-2009, 04:59 PM
Most places with kiosks **used** to have download stations as well. When getting to play with the download station kiosks they've got a download these demos to your system for tryout. Nintendo as of late has been shying away from the download stations and focusing on standalone demos more and more. At last count Nintendo had released somewhere in the range of 12 download station carts.

The demo's work until you turn off your system (for some reason 'or until you get out of the WiFi range' is also sticking in my mind). If you're really curious i'll check one of my download station carts for you when I get home.

Other than a handful of Pokemon download cards, there has also been a Nintendogs trade card (for an exclusive item for your dog) and an Animal Crossing download card released. Those ones were sitting in the playable kiosks though showing trade counters and the like.