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View Full Version : Economist: EA overcharged Madden buyers up to $926 million [Joystiq]



DP ServBot
07-15-2009, 01:10 PM
http://www.blogcdn.com/www.joystiq.com/media/2009/05/madden-10-dive-052709b.jpg (http://www.gamepolitics.com/2009/07/14/economist-ea039s-madden-monopoly-cost-gamers-926-million)

Most sports game fans are none too happy about EA's monopolization of the NFL -- but only because of the limited choice of official football games they're afforded. A little over a month ago, two game enthusiasts, Geoffrey Pecover and Jeffrey Lawrence, filed a class-action suit against EA (http://www.joystiq.com/2009/06/09/judge-says-madden-monopoly-suit-can-move-forward/) -- not due to the loss of fun that resulted following the eradication of the competing NFL 2K franchise (http://en.wikipedia.org/wiki/NFL_2K), but rather, due to the loss of funds.

The two men called University of Michigan economics professor Dr. Jeffrey MacKie-Mason (for those keeping count, that's three Jeffs in this story so far) as a witness in the case. His findings, which he admits are based on incomplete data, are shocking -- he claims that with no direct competitor, EA was able to raise the price on the Madden (http://www.gamepolitics.com/2009/07/14/economist-ea039s-madden-monopoly-cost-gamers-926-million) series. By his estimate, EA effectively overcharged the game's purchasers between $701 million and $926 million from 2006 to 2009.

Wedbush analyst and Joystiq celebrity (http://www.joystiq.com/tag/pachter) Michael Pachter responded to the estimate with vitriol (http://www.gamepolitics.com/2009/07/15/pachter-economist039s-claims-madden-monopoly-case-irresponsible), claiming that the professor had based his claims on faulty figures -- for instance, EA only made about $800 million off the Madden franchise during that period, and the series' average price only increased by a few cents after the NFL 2K series bit the dust. Thanks for the clarification, Pachy -- but we could have guessed the estimates were bunko. A billion dollars is a difficult thing to take from a group with such a keen eye (http://www.joystiq.com/tag/boycott) for acts of corporate ledgermain.http://www.blogsmithmedia.com/http://www.joystiq.com/media/feedlogo.gif (http://www.joystiq.com)Economist: EA overcharged Madden buyers up to $926 million (http://www.joystiq.com/2009/07/15/economist-ea-overcharged-madden-buyers-up-to-926-million/) originally appeared on Joystiq (http://www.joystiq.com) on Wed, 15 Jul 2009 13:05:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).



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heybtbm
07-15-2009, 03:37 PM
That's why I wait until Best Buy has their annual Madden fire sale. $9.99 for the 2 year old edition (this generation). It used to be $4.99 last gen. Never have paid over $10 for any Madden game...and I'm fanatical about the NFL and video games. Not so much on "NFL video games" however.

Overbite
07-15-2009, 05:34 PM
i have a madden on the genesis

The 1 2 P
07-15-2009, 05:35 PM
It's a good thing I don't play Madden. Otherwise I might feel alittle bit upset over this news. Well, probably not.

GM80
07-15-2009, 11:57 PM
I was a 2K fan from the moment NFL 2K launched on the Dreamcast. It helped me convince 5 others to buy Dreamcasts, and I purchase 2K1 and 2K2 the moment they hit store shelves. After that, I had 2K3-2K5 on the Xbox, and picked up All-Pro Football 2K8 for the Xbox 360 as well.

Having said that, a portion of my preference for 2K has always been the visuals ... I just preferred them over anything Madden had to offer. The graphics hound in me must admit that Madden 10 looks freaking sweet, and I plan to pick it up when it comes out . In appreciation of the effort they've apparently put in, it will be my first Madden purchase in at least 10 years.

Push Upstairs
07-16-2009, 03:16 AM
EA stole my lunch money in middle school.

Ed Oscuro
07-16-2009, 07:02 AM
i have a madden on the genesis
That must be one of his relatives. THE Madden is sitting on mine right as we speak...I need to go find him a chair.

Back on topic - did they have Mathman (http://en.wikipedia.org/wiki/Mathman) run the numbers?

Still would go with U of M over MSU though!

Kid Ice
07-16-2009, 07:31 AM
While I agree the Madden games are overpriced (as are most other new video games), this isn't milk or electricity we're talking about here. Considering sales figures people are paying what they feel it is worth.

sebastiankirchoff
07-16-2009, 01:51 PM
Damn, I guess its a good thing I don't buy sports games brand new. I usually just wait until they are a couple bucks at a garage sale next year.

Baloo
07-16-2009, 02:09 PM
What I want to know about this price-raising thing is:

Who gives a fuck? It's their product, they can charge whatever the hell they want for it.

Iron Draggon
07-16-2009, 02:24 PM
I've never owned or played any Madden games, and I prolly never will... but I'm none too happy with the extreme lack of new NASCAR games ever since EA took over that franchise and monopolized it as well... have they released any new NASCAR games worth having for the PC since NASCAR Sim Racing in 2005? none that I know of... the license just sits there and gathers dust now... even the consoles haven't been getting very many new NASCAR games worth having since EA took over everything, but at least they've gotten a few... so when will a couple of Bubbas file a lawsuit over that?

ProgrammingAce
07-16-2009, 04:58 PM
I would find it hard to believe that EA made a BILLION dollars in profit off of madden in 3 years... You can't overcharge by more then you make off of a product.

Zing
07-17-2009, 11:56 AM
The whole idea of this is absolutely ridiculous. You can't "overcharge" for something that is a 100% optional purchase. If people bought the games at the prices stated, then they clearly valued the games at that price.

All Madden games (and video games in general) are luxury items. One of the basic attributes of luxury items is that their value is not tied to production costs or value in utility.