jonebone
09-01-2010, 12:30 PM
For those of you who don't know, Deadrising 2 is the sequel to the original zombie classic Deadrising, which easily went platinum and sold tons of copies. Possibly the most fun zombie game I've ever played.
Deadrising 2 releases at the end of September, nearly a month away. Capcom was smart enough to realize that many of the fans are probably counting down the days until release and just itching to play.
So how did they resolve this? They released Deadrising 2: Case Zero yesterday for only $5 (400 MS points) as a downloadable game! It's much more than just a demo with several hours of gameplay and 12 MS achievements for 200 points. It also doesn't spoil the next game because it takes place in "Still Creek" which is not an accessible area in the full game.
I for one think this is absolutely brilliant. I have never bought a DLC item ever, usually because I finish the game and DLC comes out months later after I've already moved onto something else. By doing DLC on the front end, they'll get tons of sales and probably even attract more buyers to Deadrising 2 when it hits stores.
Here's another article with a more in-depth analysis:
http://multiplayerblog.mtv.com/2010/09/01/dead-rising-2-case-zero-sets-a-new-standard-for-publishers/
Thoughts?
http://multiplayerblog.mtv.com/wp-content/uploads/2010/09/deadrising2_casezeroexperiment.jpg
Deadrising 2 releases at the end of September, nearly a month away. Capcom was smart enough to realize that many of the fans are probably counting down the days until release and just itching to play.
So how did they resolve this? They released Deadrising 2: Case Zero yesterday for only $5 (400 MS points) as a downloadable game! It's much more than just a demo with several hours of gameplay and 12 MS achievements for 200 points. It also doesn't spoil the next game because it takes place in "Still Creek" which is not an accessible area in the full game.
I for one think this is absolutely brilliant. I have never bought a DLC item ever, usually because I finish the game and DLC comes out months later after I've already moved onto something else. By doing DLC on the front end, they'll get tons of sales and probably even attract more buyers to Deadrising 2 when it hits stores.
Here's another article with a more in-depth analysis:
http://multiplayerblog.mtv.com/2010/09/01/dead-rising-2-case-zero-sets-a-new-standard-for-publishers/
Thoughts?
http://multiplayerblog.mtv.com/wp-content/uploads/2010/09/deadrising2_casezeroexperiment.jpg