mezrabad
09-26-2003, 10:12 PM
Sorry if this is only related to video games in a peripheral way.
For those of you under 20, in case you didn't know, George Plimpton was the spokesperson for the Intellivision back in the day. I didn't think this worthy enough to be a news item but it made me go, "hey, the Intellivision guy is dead."
Just the fact that a system had a spokesperson at all is interesting to me. I can only think of one other spokesperson for a system (William Shatner for the Commodore Vic-20). Anyway, in my vastly underinformed opinion, aside from the system and the games themselves (which don't always matter, ie GameCube, Dreamcast) one of the big reasons Intellivision made any headway at all in getting through to consumers despite Atari was because of it's marketing strategy. Getting the pro sports licenses and hiring Plimpton to do a few ads were brilliant moves. Yes, the hardware is important, yes the games are important but without good marketing, nobody hears about it. Of course, you all already knew that, no doubt.
"Atari vs. Intellivision? Nothing I could say would be more persuasive than what your own two eyes will tell you. So compare for yourself. Game for game, feature for feature, I think you'll find Intellivision is clearly superior."
-George Plimpton
For those of you under 20, in case you didn't know, George Plimpton was the spokesperson for the Intellivision back in the day. I didn't think this worthy enough to be a news item but it made me go, "hey, the Intellivision guy is dead."
Just the fact that a system had a spokesperson at all is interesting to me. I can only think of one other spokesperson for a system (William Shatner for the Commodore Vic-20). Anyway, in my vastly underinformed opinion, aside from the system and the games themselves (which don't always matter, ie GameCube, Dreamcast) one of the big reasons Intellivision made any headway at all in getting through to consumers despite Atari was because of it's marketing strategy. Getting the pro sports licenses and hiring Plimpton to do a few ads were brilliant moves. Yes, the hardware is important, yes the games are important but without good marketing, nobody hears about it. Of course, you all already knew that, no doubt.
"Atari vs. Intellivision? Nothing I could say would be more persuasive than what your own two eyes will tell you. So compare for yourself. Game for game, feature for feature, I think you'll find Intellivision is clearly superior."
-George Plimpton