The lost Sega tag line?

[ClubNinja]

We're all familiar with "Welcome to the next level", "It's thinking", and many of the other peachy Sega tag lines of the past. Well, today I was relocating my cardboard standup advertising Sonic R from the Saturn days. Down next to the Sega logo, printed relatively small compared to the rest of the ad, is "hard stuff." I never noticed this before, nor could I recall ever hearing/seeing it anywhere else. Anyone remember this "hard stuff" business? Perhaps this sheds some light on the real reason for the fall of the Saturn - "hard stuff" sounds terrible : P

[GENESISNES]

This has nothing to do with "hard stuff"(sounds like a porno movie) but I went to a flea market, and i found two nintendo/ sega genesis magazines from the past. As i paged through them, I saw yet another sega tagline "sega does what nintendon't". I later bought The Ultimate History of Video Games from Barned and Noble, and I read that that was one of they're taglines. i kinda chuckled.

[digitalpress]

I vaguely remember "Hard Stuff". It was a short-lived print tagline, I don't recall ever seeing them use that on TV spots.

Of course, "Sega does what Nintendon't" was HUGE. I don't think there's a serious Sega (and possibly Nintendo) fan that doesn't remember that one... classic! That was at the same time they were running TV spots completely trashing Nintendo by doing things like showing a black-and-white Game Boy screen next to a color Game Gear, or showing the suddenly very sluggish looking Mario next to an impossibly fast Sonic.

Those were great times, watching Sega bust through the home console ranks to finally knock Nintendo down a notch.

[YoshiM]

Nope, never heard about "hard stuff" either, but then as you said it was with affiliation with Saturn which I didn't follow all that close (I was a die hard Genesis +Sega CD fan at the time still).

I DO remember the "Genesis Does What Nintendon't" ads. Loved 'em. The two or three page magazine ads were good to: the first page was black with big white letters "Genesis Does..." then the next two pages was a double ad showing a game like Golden Axe or Phantasy Star II with the words "...what Nintendon't" on the top.

I also remember NEC trying this approach by comparing Kung Fu on the NES with China Warrior on the TG-16. The two games were shown on a split screen. A narrator would talk about the superiority of the TG and toward the end of the comparison the China Warrior would kick the Kung Fu screen off the TV. Not nearly as good as the Genesis commercials.