Ebay Listing Question

[Griking]

How/Why do people list "Featured Item" auctions for products with a buy it now of around $10?

For instance;

http://listings.ebay.com/pool2/plistings/endtoday/fixed/category1249/index.html?from=R0

Doesn't it cost $19.99 to make a listing a Featured Item?

[Chunky]

but the quanity on the auctions are like 100+