Cmtz
02-25-2006, 07:14 PM
http://ps3.qj.net/uploads/articles_module/5208_whichbrandscqh.jpg
via http://ps3.qj.net/ [Via forrester]
The Sony PlayStation 3 and the PSP have the highest percentage of brand awareness amongst consumers according to Forrester's latest report on the video games industry. The mail based survey (of 10,000 households in North America) found that 72% of North American consumers have heard of the PlayStation 3 and a full 6% plan to buy one, despite the fact that Sony has yet to announce a final feature set, a release date or the console's price.
The Sony PSP came second on the chart of consumer gaming device awareness - 65% of consumers have heard of the PSP and around 3% plan to buy one. It's clear that Microsoft's Xbox 360 console faces an uphill battle if it wants to wrestle the mindset of North American consumers away from Sony.
[Via forrester]
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I don't know why they would come out with this chart. I can see many things wrong here. There is no GB Evo, I doubt that more people have heard of the Xbox 360 than the Revolution. Can anyone clear this up? Is this chart a fake?
via http://ps3.qj.net/ [Via forrester]
The Sony PlayStation 3 and the PSP have the highest percentage of brand awareness amongst consumers according to Forrester's latest report on the video games industry. The mail based survey (of 10,000 households in North America) found that 72% of North American consumers have heard of the PlayStation 3 and a full 6% plan to buy one, despite the fact that Sony has yet to announce a final feature set, a release date or the console's price.
The Sony PSP came second on the chart of consumer gaming device awareness - 65% of consumers have heard of the PSP and around 3% plan to buy one. It's clear that Microsoft's Xbox 360 console faces an uphill battle if it wants to wrestle the mindset of North American consumers away from Sony.
[Via forrester]
______________________________________________
I don't know why they would come out with this chart. I can see many things wrong here. There is no GB Evo, I doubt that more people have heard of the Xbox 360 than the Revolution. Can anyone clear this up? Is this chart a fake?