Yeah, those 3 or 4 clicks and the time they take is something I simply don't have the time or attention span to deal with. I just want to plug in my ipod and let it sync and go. That's about all I have the energy to deal with. I'm busy, like most people I know. I also don't have time to play more than an hour of games a day if I'm lucky on a good week. And I don't watch TV or waste time otherwise. That's life for me. Consolidating this one little task makes it all feasible. I use itunes and an ipod, end of story. If it weren't for this, I wouldn't even listen to ipods, I'd still be listening to the Sirius Satellite feed. Which would be fine, but it's just not as fun as choosing your poison. You're talking to the guy who just doesn't have time to pirate stuff or set up bittorent. Too much trouble.