But yeah, in all seriousness, I've had many customers like those I mentioned previously. Since I have direct customer feedback because of my job (sales in Sears), I can pretty much say that most simply purchase for brand name. I can demonstrate three cameras in particular (Canon, Nikon, and Sony) and show each strengths and weaknesses, and many customers will choose Sony "just because and since it's Sony it has to be better". Another customer purcahsed the 80GB MGS Bundle PS3 and told me "Hey, I know the 360 has more games and such, but if it's not Sony, then I won't buy."
It's sad, I know. But alas, it's customer preference and I can't refute them...besides, it's a sale I'm making.