http://kotaku.com/5070957/backtalk-i...rom-your-games

The Rumor is EA changed their forum policy.

The Rumor Policy is it will tie your forum login to your Master EA Account. If you get hit with the ban hammer for misbehaving in a forum, you could find that you are locked out of your purchased games as well.

I guess EA doesn't want anyone like Fighter 17 to play video games published by their company anymore.