First, it was the Activision 10-in-1 joypad that you plugged into your TV for instant classic gaming goodness.

Then, there was the Jakks Atari Joystick with a dozen built-in games. Plug it in and play.

And now, the Intellivision gets the “Instant Plug and Play joypad” treatment. Nifty, nifty. Hope to see a Colecovision one soon!