An official Pokemon ap is coming to the iphone and Android:

http://bulbanews.bulbagarden.net/wik...2C_Android_app

Whilst it's just some nonsensical mini-game, it does fly in the face of everything Nintendo has previously said about none of their franchises appearing on other hardware.

It's my understanding that this ap is being released by The Pokemon Company, rather than Nintendo itself. Which leads me to wonder how much control does Nintendo exactly have over The Pokemon Company/Gamefreak?

They rarely talk about it in comparison to Mario/Zelda, odd considering its their 2nd biggest property. The Pokemon series has gone under far less changes compared to Mario & Zelda, the core franchise staying more or less the same these past 15 years.

They just seem to let it be. Which isn't a bad business decision considering its sales but I think I would like to see Nintendo itself directly involved.