I thought this was pretty neat. This girl was playing an NHL hockey game, and she lamented how she could not create female players to create a team based on the team she plays on. So she writes a letter to EA Sports, and not only do they include gender as an option in creating a player, but they make her the model for the default female player.
http://www.theglobeandmail.com/news/...rticle2161727/