Page 3 of 4 FirstFirst 1234 LastLast
Results 41 to 60 of 67

Thread: Johnny Turbo and poor marketing's role in the failure of the Turbografx-16.

  1. #41
    Kirby (Level 13) j_factor's Avatar
    Join Date
    Apr 2005
    Location
    Oakland, CA (representin')
    Posts
    5,231
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts

    Default

    Quote Originally Posted by Tempest View Post
    Yeah I don't think that's a great loss. MK on the TG-16 would have sucked pretty hard.

    Tempest
    What makes you say that? The PC Engine version of Street Fighter II' was quite good.

  2. #42
    Great Puma (Level 12) Tempest's Avatar
    Join Date
    Jul 2002
    Location
    Michigan
    Posts
    4,548
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts
    Xbox LIVE
    Tempest 2084
    PSN
    Tempest 2084

    Default

    Quote Originally Posted by j_factor View Post
    What makes you say that? The PC Engine version of Street Fighter II' was quite good.
    True, but something tells me they weren't going to splurge on the memory for MK.

    Tempest
    --- www.AtariProtos.com ---
    All Your Prototypes Are Belong To Us!

  3. #43
    Super Moderator Moderator
    Custom rank graphic
    Aussie2B's Avatar
    Join Date
    Apr 2004
    Location
    USA
    Posts
    9,280
    Thanks Thanks Given 
    35
    Thanks Thanks Received 
    133
    Thanked in
    111 Posts

    Default

    It does make you wonder, though, if that attitude explains why PC Engine Street Fighter II' never came out in the US. I usually give publishers the benefit of the doubt in terms of the value of their reasoning for not localizing a title, but that one just seems boneheaded to me.

  4. #44
    Bell (Level 8)
    Join Date
    Dec 2008
    Posts
    1,672
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    5
    Thanked in
    5 Posts

    Default

    If I remember, did NEC also like to randomly throw the word "CD" into their ads, or is it just me?

    I remember Johnny Turbo. He was talking about how Gate of Thunder was "one of the most intense CD-shooters". Oh, a CD-shooter. So, the game's like Duck Hunt? Sounds like a good follow-up to a PC-98 game called Cray Shoot (actually a DH clone that should've been Clay Shoot). Y'know once we've rid the world of super-computers for whatever reason, gotta destroy the removable media they left behind.
    And by the ad, Lords of Thunder has "seven of the most ruthless graphically-intense CD bosses". So... are we fighting evil CDs, controlling an army of audio-tapes perhaps?

  5. #45
    Pac-Man (Level 10) Custom rank graphic
    joshnickerson's Avatar
    Join Date
    Oct 2004
    Location
    Athens
    Posts
    2,919
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts
    3DS Friend
    0473-8317-6182

    Default

    Quote Originally Posted by SparTonberry View Post
    So... are we fighting evil CDs, controlling an army of audio-tapes perhaps?
    That would make the final boss Soundwave, right?

    DP Feedback | Game Blog of Awesomeness! | Seeking out these GCN kiosk discs: Jan 2002, 21, 25, & 29

  6. #46
    16-bits, yo Custom rank graphic
    BlastProcessing402's Avatar
    Join Date
    Sep 2011
    Posts
    1,281
    Thanks Thanks Given 
    1
    Thanks Thanks Received 
    7
    Thanked in
    5 Posts

    Default

    It wasn't hard to find around here, TRU, Children's Palace, Babbages, EB, pretty much all the places people here were going to get games at the time had it. Yet I still never met another person who had one other than on the internet.

    I knew other people with Genesises, SNESes, and nearly everyone had NESes, but never a TG16.

    I don't think you can discount the lack of 3rd party support as a factor. Other than Working Designs stuff, how many 3rd party games were there? It's almost as bad as Sega Master System (in the US anyway) on that part.

    Add to that how it came out at roughly the same time as Genesis, yet had graphics and sound which, while a huge step up from the NES, were inferior to that one, and on top of that, if you want to play with your friends not only do you need a 2nd controller but a friggin multitap?

    Speaking of controllers, while the NEC pads were nice, basically a slight refinement of the NES pads, the Genesis pads had a lot more "wow" factor, with the sleek curves and the additional action button. Sure when you really look at it they both had the same number of buttons, but select and run plus two action buttons just seems less cool than start plus three action buttons.

    And while back in the day it wasn't as much of an issue as it would become a few years later, the lack of support for anything but an RF box for hooking it up to a TV was a major drag. Sure, there were turboboosters and the CD addon to correct this, but like the multitap it just felt like they were trying to nickle and dime you with the system. It's like buying a car and finding out the tires aren't included.

  7. #47
    Pac-Man (Level 10) treismac's Avatar
    Join Date
    Mar 2011
    Location
    Savannah, GA
    Posts
    2,026
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts

    Default

    Quote Originally Posted by SparTonberry View Post
    It's off topic, but when I saw "Exhibit B" in the OP, all I could think is "that's still a better ad than Nintendo's coked-up Play It Loud ads (from the latter days of the SNES)".
    One went something like "Stunt Race FX lets you pick from 24 tracks, while the only thing the other guy's game (pretty obviously Virtua Racing) lets you pick is your nose.", and some random TV ad showing off a bunch of grunge teens, some occasional and very momentary game footage (from Acclaim games, of all things), and text like "Give the World a Wedgie". Especially considering online console gaming was practically non-existent at the time, WTF does that mean?
    Nintendo had more than enough third party support, quality games, and credibility to run the occasional really lame ad. The Turbografx-16, unfortunately, did not have the same luxury. I think one of the biggest sins that Johnny Turbo committed is that he left print ads that were easily scannable for posterity to snicker at. The lame Nintendo Stunt Race FX commercial, however, probably won't be as easy to track down on the internet and point your finger at and say, "Ha! Nintendo is lame!"

  8. #48
    Pac-Man (Level 10) treismac's Avatar
    Join Date
    Mar 2011
    Location
    Savannah, GA
    Posts
    2,026
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts

    Default

    Quote Originally Posted by YoshiM View Post
    ... look at what the Johnny Turbo ads really are: a method of getting the Turbo name into a prospective customer's head. It wasn't a "last ditch effort"-it followed the trend of any other early-to-mid 90's game advertising. It was so ridiculous, whether you liked the ad or not, it stuck. I would bet some Meseta that Johnny caused some gamers to take pause when they walked past a Duo, snicker about Johnny Turbo and then actively look at the system to see what it was all about.

    By looking at these threads, it's obvious the advertising was a success: people are STILL talking about the ads. .
    I sorta/kinda agree and don't agree with your point about the Johnny Turbo ads being "a success" because "people are STILL talking about the ads". Memorable can be good, but it doesn't necessarily guarantee the desired results. I'm not an expert on marketing by any means, but from my understanding part of marketing is making your product desirable. Creating curiosity is good but it ain't enough. Sure, Johnny T created curiosity but I don't think he made the TG-16 remotely desirable. In all honesty, without the games being there, no advertising campaign could have achieved that miracle. I imagine that 90% of retro gamers who remember Johnny Turbo were owners of the Turbografx-16 or Duo who cringed at this last ditch effort to save their system.

    Even though I didn't quote your text pertaining to it, you are right in that MUCH of '90s video game ads were very lame in their attempts to be edgy and cool.

  9. #49
    Pac-Man (Level 10) treismac's Avatar
    Join Date
    Mar 2011
    Location
    Savannah, GA
    Posts
    2,026
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts

    Default

    Quote Originally Posted by BlastProcessing402 View Post
    And while back in the day it wasn't as much of an issue as it would become a few years later, the lack of support for anything but an RF box for hooking it up to a TV was a major drag. Sure, there were turboboosters and the CD addon to correct this, but like the multitap it just felt like they were trying to nickle and dime you with the system. It's like buying a car and finding out the tires aren't included.
    The same "nickle and dime" gripe came to mind yesterday as I was driving around, contemplating what the TG-16 did wrong (other than simply their lack of games). I really hate the RF box crap on my TG-16 over AV outputs, which the NES even had one generation earlier. Oddly enough, the only 2 player game I ever had for the system was Military Madness with its turn-based playing so I never needed a Turbo Tap.

  10. #50
    ServBot (Level 11) Edmond Dantes's Avatar
    Join Date
    Aug 2010
    Posts
    3,868
    Thanks Thanks Given 
    2
    Thanks Thanks Received 
    32
    Thanked in
    31 Posts

    Default

    Quote Originally Posted by Tempest View Post
    Yeah I don't think that's a great loss. MK on the TG-16 would have sucked pretty hard.

    Tempest
    No worse than the Game Boy version.

    The point is though that passing on MK showed they were completely out of touch, which surely couldn't have helped.

  11. #51
    Kirby (Level 13) j_factor's Avatar
    Join Date
    Apr 2005
    Location
    Oakland, CA (representin')
    Posts
    5,231
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts

    Default

    That's pretty late, though. The system was already on life support.

  12. #52
    Insert Coin (Level 0)
    Join Date
    Jul 2008
    Posts
    141
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts

    Default

    Quote Originally Posted by Tempest View Post
    Yeah I don't think that's a great loss. MK on the TG-16 would have sucked pretty hard.

    Tempest

    Im pretty sure it would have handed the Sega version its ass if MK1 made it to the TG, the color limit for one is a huge advantage over Sega as far as fighters went. And couple that with TTi's lax censorship standards, it probably would have been the best overall port. Good graphics + No censorship ? Considering the Genesis port was ugly and the SNES version was neutered by request of Nintendo, it would be no contest.

  13. #53
    Great Puma (Level 12) YoshiM's Avatar
    Join Date
    Jul 2002
    Location
    WI
    Posts
    4,612
    Thanks Thanks Given 
    3
    Thanks Thanks Received 
    40
    Thanked in
    39 Posts

    Default

    Quote Originally Posted by treismac View Post
    I sorta/kinda agree and don't agree with your point about the Johnny Turbo ads being "a success" because "people are STILL talking about the ads". Memorable can be good, but it doesn't necessarily guarantee the desired results. I'm not an expert on marketing by any means, but from my understanding part of marketing is making your product desirable. Creating curiosity is good but it ain't enough. Sure, Johnny T created curiosity but I don't think he made the TG-16 remotely desirable.
    True a product should be shown as desirable but that in itself can be very subjective and hard to really sell if you have competition. Look at beer: all the brands have had ads that say how smooth and great tasting their product is. Some will even state how they are made (spring water, cold water from mountains, the chilled urine from skunks, etc.) to entice you but when you stack them all up ad wise, they are all saying the same thing. In the end, it's the memorable that can win out. Did the Budweiser frogs make a Bud more desirable? Not really, but the commercial was funny and it stuck in a lot of brains. It's a derivative concept back when a jingle on the radio could make or break your product.

    What makes the early 90's an interesting time is that the game companies took the system war pissing matches from the Atari/Intellivision/Coleco days and hooked their bladders up to gigantic fuel tankers. Lame though they may be in today's eyes, back then these ads created what we call "fanboys" today. Hard to think but it did. Flip through the letter sections of the popular magazines of the time and you could see the lines drawn in the sand.

    In parting, gotta share some of the memorable ones:

    Yoshi's Island

    Sega Saturn: Theater of the Eye

    "WHHATT'S GOING ON UP THERE???!!!!!"

  14. #54
    Kirby (Level 13) j_factor's Avatar
    Join Date
    Apr 2005
    Location
    Oakland, CA (representin')
    Posts
    5,231
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts

    Default

    Quote Originally Posted by Peonpiate View Post
    Im pretty sure it would have handed the Sega version its ass if MK1 made it to the TG, the color limit for one is a huge advantage over Sega as far as fighters went. And couple that with TTi's lax censorship standards, it probably would have been the best overall port. Good graphics + No censorship ? Considering the Genesis port was ugly and the SNES version was neutered by request of Nintendo, it would be no contest.
    It really depends. What format is Mortal Kombat Turbo on? If hucard, ROM size is a potential concern. Larger hucards were expensive and hucards were largely de-emphasized in favor of CD. Street Fighter II' was very much an exception -- it's the only hucard ever made larger than 8 megabit. Super CD didn't have enough RAM, and making it an Arcade Card game pushes it to early '94 at best (plus you have to release the Arcade Card).

    Problems aside, the name "Mortal Kombat" was hot shit and TTI was offered it as an exclusive. They could've significantly cut into Sega.
    Last edited by j_factor; 09-26-2011 at 02:17 PM.

  15. #55
    Red (Level 21) Jorpho's Avatar
    Join Date
    Jul 2002
    Location
    We're all mad here
    Posts
    13,554
    Thanks Thanks Given 
    2
    Thanks Thanks Received 
    1
    Thanked in
    1 Post

    Default

    Come now, it hardly ended with the early 90's. Acclaim's utter madness kept going for a few more years after Nintendo and Sega stopped being quite so crazy.

    And then there's http://www.flickr.com/photos/5449059...7624961995025/ .
    "There is much pleasure to be gained from useless knowledge." --Bertrand Russel (attributed)

  16. #56
    Great Puma (Level 12) Steve W's Avatar
    Join Date
    Jun 2006
    Location
    DFW Metroplex, Texas
    Posts
    4,639
    Thanks Thanks Given 
    67
    Thanks Thanks Received 
    43
    Thanked in
    39 Posts

    Default

    Quote Originally Posted by J'orfeaux View Post
    Holy crap, those are f•••ed up. Those had to be done in Europe, I can't imagine them trying to pull those off here.

  17. #57
    Pear (Level 6) TurboGenesis's Avatar
    Join Date
    Sep 2002
    Location
    Detroit
    Posts
    1,371
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts
    Xbox LIVE
    Sonic R 0
    PSN
    SONICr

    Default

    Quote Originally Posted by Tempest View Post
    I don't think the TG-16's failure can be blamed on Johnny Turbo, the comic was just as bad as so many other gaming comic/advertisements back then (remember GamePro's comic?). Like most people here have been saying, the TG-16 and Duo died because of lack of distribution and marketing. The ONLY place I ever saw a TG-16 around here (SE Michigan) was at Babbages on their advertising video they used to play in the front of the store (god I miss those days). I never saw one at TRU, K-Mart, K-bee, or anywhere else that sold video games. In fact the only other place I saw coverage of it was in GamePro, which made me want one so badly.


    EDIT: I take that back. In the TG-16's last days I do remember seeing it at TRU. They had a tiny little TG-16 (might have been CD and Duo stuff too, I can't remember) section because they had a little kiosk there with Air Zonk in it and I loved playing it. The section was super tiny and no one was ever there. It disappeared shortly after.

    Tempest
    I grew up in SE Michigan too (Canton) and TG-16 was available at K-Mart - that's where I bought mine at in June of 1990! I also bought all my games at Children's Palace in Westland til they closed then went to TRU through the mid 90s… (still have some receipts - $59.99 for Splatterhouse!)

    games could be rented at Movies & More and Game Masters (where I worked in high school) I bought many of the games from both stores when they started selling off their stock…

    I know the system wasn't very popular… I originally got suckered into getting it but I was really happy with it and love it to this day!

  18. #58
    Peach (Level 3) Koa Zo's Avatar
    Join Date
    Dec 2007
    Posts
    657
    Thanks Thanks Given 
    12
    Thanks Thanks Received 
    13
    Thanked in
    13 Posts

    Default

    What played a significant role in my decision to purchase a Genesis over a TurboGrafx was that the Turbo requires an adapter to play 2-player games.

    The numerous accessories which accompanied the TurboGrafx was a huge factor in turning-off many consumers.

  19. #59
    ServBot (Level 11) Rob2600's Avatar
    Join Date
    Mar 2007
    Posts
    3,601
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts

    Default

    Quote Originally Posted by J'orfeaux View Post
    it hardly ended with the early 90's. Acclaim's utter madness kept going for a few more years after Nintendo and Sega stopped being quite so crazy.
    True. Remember in 2007, when Sony used a decapitated goat to market God of War II in Europe?

    "...Sony has created an uproar with a photo from their official magazine, showing a burly man wearing fur, a topless girl wearing body paint and no pasties, and a mostly decapitated goat. ... During a release party for God of War II in Athens, attendees were invited to reach into the head-hanging-on-by-a-thread goat and eat still-warm intestines... Sony has apologized and is recalling the 80,000 issues of the magazine."

    http://kotaku.com/256198/sony-decapi...oat-raises-ire
    Last edited by Rob2600; 09-26-2011 at 02:02 PM.

  20. #60
    Great Puma (Level 12) Tempest's Avatar
    Join Date
    Jul 2002
    Location
    Michigan
    Posts
    4,548
    Thanks Thanks Given 
    0
    Thanks Thanks Received 
    0
    Thanked in
    0 Posts
    Xbox LIVE
    Tempest 2084
    PSN
    Tempest 2084

    Default

    Quote Originally Posted by TurboGenesis View Post
    I grew up in SE Michigan too (Canton) and TG-16 was available at K-Mart - that's where I bought mine at in June of 1990! I also bought all my games at Children's Palace in Westland til they closed then went to TRU through the mid 90s… (still have some receipts - $59.99 for Splatterhouse!)
    !
    Oh yeah, I had forgotten about Children's Palace, that's where I got my Lynx. I never saw it at out local K-Mart though (West Bloomfield area), maybe that was a regional thing?

    Tempest
    --- www.AtariProtos.com ---
    All Your Prototypes Are Belong To Us!

Similar Threads

  1. Turbografx/ turbo duo collection
    By udisi in forum Buying and Selling
    Replies: 1
    Last Post: 04-06-2010, 01:29 PM
  2. WTB: Turbo Booster for Turbografx-16
    By schnuth in forum Buying and Selling
    Replies: 3
    Last Post: 12-29-2007, 02:48 AM
  3. The Johnny Turbo Story
    By Iron Draggon in forum Classic Gaming
    Replies: 8
    Last Post: 12-05-2003, 10:59 PM
  4. Johnny Turbo avatars
    By Oberfuhrer Hamm in forum Classic Gaming
    Replies: 4
    Last Post: 06-26-2003, 09:21 PM
  5. You've got to see this! [Johnny Turbo]
    By ManekiNeko in forum Classic Gaming
    Replies: 10
    Last Post: 06-20-2003, 02:40 PM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •