Except that the attach rate data doesn't say that at all. It simply says that an average of 8 games are sold per Wii. There could be 75% of the Wii owners never buying a single game except the pack-in and 25% which buy 32+ games and you'd still have your eight per console. There can also be some other combination of that (i.e. new buyers go out and buy 3-4 cheap games, play the console for a few weeks and then never play it again and a group that buys 15-20 games over the life of the console). They can also buy games for $10 at Costco at Christmas or $50 on launch day. The attach rate doesn't tell us. The point is, unlike the NES and SNES, there is a huge pool of cheap shovelware and impulse exercise or mini-game stuff available on the Wii that I doubt many people played very long after they bought it. Attach rate data simply doesn't make or dispute the point you think it does. The real data to determine that would be some of the average hours played survey data that's out there which although it's more subjective, at least attempts to provide a more accurate picture of what's going on in the real world.