Kinect: You Are the Controlled [Slashdot]

[DP ServBot]

theodp writes "GeekWire reports on a newly-surfaced Microsoft patent application for 'Targeting Advertisements Based on Emotion', which describes how information gleaned from Kinects, webcams, online games, IMs, email, searches, webpage content, and browsers could be used to build an 'Emotional State Database' of individuals' emotions over time for advertisers to tap into. From the patent application: 'Weight-loss product advertisers may not want their advertisement to appear to users that are very happy. Because, a person that is really happy, is less likely to purchase a self-investment product that leverages on his or her shortcomings. But a really happy person may purchase electronic products or vacation packages. No club or party advertisers want to appear when the user is sad or crying. When the user is emotionally sad, advertisements about club parties would not be appropriate and may seem annoying or negative to the user. Online help or technical support advertisers want their advertisements to appear when the user is demonstrating a confused or frustrated emotional state.'"

Read more of this story at Slashdot.

[kedawa]

All ads can eat a dick.
They have no place in my life.

[Gameguy]

'Weight-loss product advertisers may not want their advertisement to appear to users that are very happy. Because, a person that is really happy, is less likely to purchase a self-investment product that leverages on his or her shortcomings. But a really happy person may purchase electronic products or vacation packages. No club or party advertisers want to appear when the user is sad or crying. When the user is emotionally sad, advertisements about club parties would not be appropriate and may seem annoying or negative to the user.

When a person is sad, they'll post ads for rope or handguns as they'll be more likely to purchase those products.

[substantial_snake]

Ah so the data mining for the Aresnal Gear archives has started...

Seriously though this is fucking creepy, I really don't care how anyone wants to justify it.

[Retrocade Fantasia]

I'll get the tin foil

[Gameguy]

Hello, Dave. You're looking well today. Would you like to eat a Bacon Cheese Grillburger at Dairy Queen?

[jb143]

I can see another use for the thing.

Look into wife's settings...
"Hey Honey, I can tell you've been feeling quietly complacent lately and could use some cheering up. How would you feel about going to eat at Alejandro's..." look back at the screen..."on the corner of Fifth and Main?"