When you say "free games," what does that mean exactly?
We want you to pay only for the games you love. A “free to play” model works when everyone (gamers and game makers) benefits from directly rewarding amazing games.
For gamers, every game will be free to play: what this means is that there will at least be a free demo, or you’ll be able to play the entirety of the game for free but may have access to additional items, upgrades, or other features that come at a cost.
For developers, free to play means that they can set their own prices. Developers know best: There is no better way to sell a game than to have folks that have actually touched the game share glowing reviews with their friends. By allowing some form of free play, we’ll help them do just that. The only reason you used to pay for games before playing them is that you couldn’t try them at the store before you brought them home – it’s a relic of an old way of doing business, and one of the many things about the games business we plan to change.
Last updated: Tuesday Jul 10, 8:59am EDT