Earthbound creator Shigesato Itoi has partnered with Nintendo to make video game-themed clothing.
Specifically, he's designed and mass produced haramaki, i.e. belly warmers.
Don't stress if you don't know what these are. Haramaki are sort of like a mixture between a corset and a sweater, and they apparently used to be a laughably unfashionable item often associated with old folks. According to Itoi's company Hobonichi, they were "once strictly functional underwear that had a grandpa-image similar to yellowing long johns." But then in 2001 Itoi started producing haramaki and seemingly willed them to catch on. (Thanks for the heads up, Tiny Cartridge.)
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