Hot on the heels of Sony's attempt to trademark "Le's Play", The Fine Brothers, creators of the popular "React" series, are trying to trademark the word "react" - and the internet is not happy. At all.
Via a video published to the Fine Brothers Entertainment YouTube channel late last month, brothers Benny and Rafi Fine announced React World. The idea was that content creators would license the React format from the company in order to make similar videos. That was the plan, anyway.
Here's what The Fine Brothers were going for:
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