what is this game or how do I play it?

[monkeychemist]

I posted this in classic gaming because it feels like a classic game, though it is something brand new. My daughter won this at one of those places where you get tickets for playing certain games. She was excited to have a little hand held but after trying it out, we really don't get it. HAs anyone seen this or know the brand or know the game itself? All I see in the back is just country of origin, nothing else that could identify it.

Thanks in advance!