Strange label variation - BC Quest for tires - help please

[Atarileaf]

I posted this at AA and can't find any info but since this is a knowledgable forum perhaps some of you might have an idea. I received some CV games from a seller in Toronto Ontario and as an extra he threw in a BC Quest for Tires. I tried it on my Colecovision, works fine, standard game right? I looked closer at the label and it says: "Video Game Cartridge For Use With The ATARI Video Game System. Its a black label, Canadian made and you can see a picture here in the AA thread:

http://atariage.com/forums/viewtopic...685&highlight=

As far as I know from the research I've done on the web and from what people have told me at AA, there was never a BC Quest for Tires for the Atari 2600 nor was there ever intended to be. So where did this label come from? Its not a label from the 8-bit version, its a standard Coleco sized 2600 label.
The label mentions both Coleco Canada and Sydney Development Corp as the producers of this "game" but by all intents and purposes, it doesn't exist. So I've got a CV game with a label for the Atari, but the atari version doesn't exist. Not even in prototype. I checked at www.atariprotos.com and there's no mention there either.

This is truly a puzzling and weird, albeit neat find. Any help or opinions would be welcome.

PS - DP online mentions a BC Quest for Tires for the VCS under "rumor mill" but at the same time they mention it as a Tigervision game. There's no mention of Tigervision on this label.

[Charlesaway]

I'd like to know too about it, and I hope somebody can offer some new insights.