Well, IMHO ...
As far as companies go/went/whatever ..
Nintendo/Sega were 100x cooler than Microsoft/Sony ever can or will be, with SMS/NES, SNES/Genesis, particularly.
Microsoft is Satan, and Sony is Mephistopheles. I had an Xbox1, for me it sucked for various reasons. I had a PS2, it was okay but I sold it long long long ago.
Microsoft brand name, endless FPS, pay-monthly online charges, no hd/bd-rom, crazy prices, poor game selection = no purchase, maybe in 5 years when they're $50.
PS3 will only get me if the BD capability doesn't cost much more than a standalone movie unit. Would be worth it to me to mess with a compact Linux-capable media box for mp3, 1080p video, possible emus, etc, etc. Would probably never play a game on the thing though, and there are a LOT of ifs concerning me ever being interested in one.