I completely disagree about the Kevin Butler spot.

I thought it was pretty hysterical and well delivered ... IMO he's the coolest video game executive that isn't really a video game executive.

Maybe I just have a soft spot for fictional video game executives since I was portraying one years before Sony dreamt up Mr. Butler.

But, if nobody told you that he WASN'T really an executive employee of Sony, or any game company for that matter ... couldn't you believe that he was?

With the cast of REAL "characters" out there like Gabe Newell, Major Nelson, Reggie, Kojima, etc. etc. he fits right in. He's basically spouting the stuff tongue-in-cheek that the rest of the bunch try to spew with saccharin sincerity each and every E3, and I find it much more fun watching him do it.

For anybody who missed it, here's his speech. Worth a look.

http://kotaku.com/5565366/kevin-butl...er-inspiration