http://www.joystiq.com/2007/09/04/so...nsurance-unit/

Narrowly voting down a bake sale, Sony execs have elected to sell off shares of the company's insurance unit to raise funds for the struggling games division. The sale of roughly $2.9 billion of shares (34.5% of Sony Financial Holdings Inc.) will be Japan's largest IPO this year and some of the proceeds will be channeled to the PlayStation unit; and some will benefit the production of Bravia televisions.