Advertising in games...

[misfits859]

Wow. This may not be news to anyone else or perhaps similar discussions have been had here before, but I was just running around in Crackdown trying to clear up some achievements and I ran across a huge billboard on top of a building and it said "Will Smith - I am Legend - 12-14-07". I do not recall this being on the billboard in the past...Has advertising reached that point in games? Apparently if you're hooked into Xbox live then the movie ads update like they would in the "real" world.

It just kinda took me by surprise.

[Neil Koch]

That's been going on in PC games for some time. The closest thing I can think of in console was The Getaway games, where a lot of the advertisements featured in the game were for current movie and music releases.

[Alucard79]

Rainbow 6 always has something new on their billboards in the game.

[Wolfrider31]

Ah, advertising in games. That says to me: free to download.

[norkusa]

I can tolerate ads in games to an extent but what I can't stand is when they take it one step further and put them in the achievements. Like the ones for Fight Night Round 3. They *all* have company names in them, like "Burger King Achievement" and "Dodge Achievement".

And they even threw an entire commercial in there too. When you fight in the Dodge Arena, they played some 30 second car commercial before the game starts. But what else do you expect from EA?

[jajaja]

As long as the adverticing blends naturally in with the game i dont mind it.

[Wolfrider31]

I can tolerate ads in games to an extent but what I can't stand is when they take it one step further and put them in the achievements. Like the ones for Fight Night Round 3. They *all* have company names in them, like "Burger King Achievement" and "Dodge Achievement".

And they even threw an entire commercial in there too. When you fight in the Dodge Arena, they played some 30 second car commercial before the game starts. But what else do you expect from EA?

Are you SERIOUS? That's insane. You spent 60 bucks for a commercial. Lo-ve-ly.

[boatofcar]

Ah, advertising in games. That says to me: free to download.

That's retarded. If you don't like advertising in a game, it should turn you off to the extent that you don't want to play it. Don't use that as an excuse to be a cheapass.