I would definatly call it a toy long before a video game as well. I'm just asking becasue of Action Max. Is that considered a video game? It's more of a console than a toy but the concept is the same.
The most fun I remember having with the Captain Power ships was tying a string to one and spinning it around in the front yard to make it fly. Our cat started chassing it around in circles so when I noticed a cardboard box in the yard on it's side I let the string out so the ship would go in the box and yanked it back right before it did. The cat ran in the box causing it to flip in few times. After a few moments the cat stuck it's head out then hopped out and walked away acting like nothing happened.