I usually only buy used games.

I'll buy them EB Games after they've been out for a long time and they've gone clearance, or will buy them secondhand from an actual person. Either way I'll save an enormous amount of money.

And for the game developers.... guess what? That person I just $20.00 for that used game, will now use my $20.00 along with $20.00 of their own to purchase a new game.

The game developers will be fine.