As I'm reading this book, the name Bill Kunkel got dropped a few times, I'm sure I can reference, but as this site has "The Kunkel Report" I thought it would be neat to note this.
Also, as the book goes I'm a little disappointed in the lack of detail in the buisness from after the Atari era. Some may say that's the only part that really counts, but for the Neo Geo to be merely a footnote in the book... I dunno. It doesn't sit right.
-AG