A friend just turned me onto this and... wow. MMO + Golden Axe = addiction, at least for me. I gotta say it's the first game that I've played that's hooked me this bad in a LONG while.
Now, admittedly I'm a terrible WoW player so maybe this isn't for the usual MMO folks but... I'm enjoying myself. Free to download and free to play, apparently it works off microtransactions but I have no clue how it helps anyway, I've been tearing through dungeons regardless.