QFT. In all the years I spent working for GS, I never cared for the term "USED Games" and always preferred referring to them as "Pre-Owned". I know a few years ago when GS and EB merged, they released an internal memo stating that the official/correct terminology they wanted us to say to customers was "USED". I of course refused to comply.
It would seem that now they've reversed that stance and prefer the "Pre-Owned" terminology again. I find it mildly weird that after I left they started to fix up thing that I long railed about and have been (slowly) working on improving their image. They've got a LOOOOOOOONG way to go and one thing that will help reduce people raising an eyebrow at the change in terminology is them cracking down on their trade-in policies and being more strict with what they accept. Now that Game Crazy has severely scaled back operations, you'd think they could stand to be a little more selective but we'll see (I assure you I'm not holding my breath).
As for the pennies they offer on trades....well I don't ever see that improving.