The idea of using a virtual d-pad and virtual buttons is just not something I'm ever going to be interested in. I know why Apple has resisted putting any physical controls on it's iPhone, but at the same time, they have to know that they could eat Nintendo's lunch if they just had a couple of buttons and a D-pad. Maybe the iPhone 6 or something, will have a snap-on attatchment that adds a D-pad and buttons, or dual analog sticks and buttons to the side of it. Keep it the regular shape for people that just don't care, but why not give an option that increases the width of the iphone a wee-bit to add some serious gaming functionality?