EA and Activision's cat fight gets seriously insulting [Joystiq]

[DP ServBot]

EA and Activision have been circling each other like feral cats since EA CEO John Riccitiello said he wanted to see Call of Duty "rot from the core" in June. Activision's Eric Hirshberg responded at Gamescom with no response, saying competition is healthy and mudslinging rhetoric is "bad for the industry." EA's corporate spokesman Jeff Brown agrees with Hirshberg by disagreeing, as he had this to say in response:

"Welcome to the big leagues Eric -- I know you're new in the job but someone should have told you this is an [sic] competitive industry.

"You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."

Me-ow. With comments like that, we can't help but think this could all be a marketing ploy inspired by The Real Housewives of New Jersey. We'll know when Hirshberg responds by putting on a cocktail dress and flipping a table in a fancy restaurant.EA and Activision's cat fight gets seriously insulting originally appeared on Joystiq on Fri, 19 Aug 2011 21:00:00 EST. Please see our terms for use of feeds.




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[The 1 2 P]

Modern Warfare 3 is still going to come out on top because of it's brand recognition. But I'm also curious to see how well Battlefield 3 does. I'm getting both but MW3 will most likely be the only one I get at launch.

[substantial_snake]

This makes me nostalgic for the days of Nintendo Vs. Sega during the heights of the 16-bit era.

That being said its a pretty silly argument. If your anyone who dosen't fall into the "all shooters a dumb, are degrading to gaming, weak gameplay, brown is boring, and Shigeru Miyamoto is the greatest thing ever nostalgia camp" you understand that both the battlefield and COD series play very differently from one another.

Call of Duty is all about the run and gun, that is frantic and fast paced with little wait time between engaging the enemy where as Battlefield is much more tactical with a much larger emphasis with relying on teammates for support, effective use of vehicles, and primarily objective based gameplay.

That being said I plan on picking up both titles on launch, I enjoy them both for playing with friends (Battlefield) and playing against friends (COD). I will however probably pick up battlefield again on PC when it drops in price and/or full DLC on disc titles are released. Battlefield 2 was one of the greatest competitive multiplayer games on PC IMO and due to new trailers it looks like they are bringing back everything that made that game great.

I can't wait, both games are looking sweet right now.

http://www.youtube.com/watch?v=NDDfPxF3EFE

[Tupin]

I've gotten pretty bored with Call of Duty. I played Battlefield 2 after playing Black Ops, and I like the feel of it better.

[Dobie]

Battlefield in October. MW3 in November. There's room for both to coexist, they don't need to eat eachother like Rock Band and Guitar Hero did.

[Swamperon]

The mudslinging amuses me, as juvenile as it is. Keep it coming!

Activison are doomed to fail anyway when they run COD into the ground. Some people claim this is already happening.

[lazyhoboguy]

Ugh both publishers are complete idiots.

[Richter Belmount]

Most legit fight since dc vs marvel ~_^

[bangtango]

If the companies want to mudsling back and forth, just do it in their advertising like everybody else.

In this day and age, executives who run around insulting competitors in the media are anything but professional.

[duffmanth]

Both of these publishers games are shit.

[Hep038]

Both of these publishers games are shit.

[JSoup]

Both of these publishers games are shit.

I don't know about that, but this constant stream of shoot'en games is getting old.

[bangtango]

I don't know about that, but this constant stream of shoot'en games is getting old.

Agree, I just wish the bottom would fall out of them like it did with Guitar Hero, Tony Hawk and 1990's 2D fighting games.

[kedawa]

I just wish they weren't so boring. Online is OK, but the single player modes feel more like rail shooters than anything. I'd rather play Quake for the millionth time than trudge through the braindead campaign mode in any modern military FPS.
Hard Reset and Serious Sam 3 are just about the only FPS that interest me at the moment. BF3 and CoD567446552747645 aren't even on my radar.