Interesting Netflix email

[stargate]

Just got this email from Netflix. A good decision and glad to hear they are listening to their customers.

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It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We're constantly improving our streaming selection. We've recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we've added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.

Respectfully,

The Netflix Team

[kupomogli]

Are they still going to use Qwikster for video games?

[Frankie_Says_Relax]

Are they still going to use Qwikster for video games?

Sounds like they're done making any changes for the foreseeable future.

No more price hikes, no Quikster and (unless they say otherwise) no games (but of course they may very well say otherwise to that at some point in the future).

[Lanzo]

Hmm I don't see how two websites for 2 different operations would be confusing. To me it sounds like they will be offering games using Netflix name instead of separate qwickster entity. I don't think they would go back on the game idea that's were the competition is going. Unless they thing they can make up for it with all the extra content. I wish they would put more new releases. I'm not really into renting games anyways.

[rlemmon]

Seems like there c.e.o. needs to get icked to the curb. It seems like he has no idea what he's doing.

[jonebone]

Seems like there c.e.o. needs to get icked to the curb. It seems like he has no idea what he's doing.

No, he was a smart... of course the rich got richer. Him and several other people within the company started selling their stock 2 months back before this change, when it was $300.

They make the change, the stock plummets to $100 and the faithful investors in the company just lost 66% of their worth, unless they cashed out earlier at smaller losses.

You can kick the CEO to the curb, but the millions he made are already locked in.

[Icarus Moonsight]

Rebranding when not in your interest is harmful, just the same as not rebranding when it is. The Qwikster rebrand was a push move. If it was revolutionary, it would have had a much higher chance to be accepted and successful. It wasn't. Mostly, successful rebranding moves are motivated by pull/demand realignment.

Netflix isn't a Nintendo or Apple, that's for sure.

[sfchakan]

What's fucking hilarious is you still see articles written by people PAID to write articles that still bitch about "the price hike." Netflix screwed the pooch by not being honest with folks and saying "it's costing us more to give you the same stuff."

Now they'll get to wallow in this crap for forever. It'll be 2021 and you'll still be hearing "that damn Netflix price hike of 2011. Those bastards!"

[goatdan]

Rebranding when not in your interest is harmful, just the same as not rebranding when it is. The Qwikster rebrand was a push move. If it was revolutionary, it would have had a much higher chance to be accepted and successful. It wasn't. Mostly, successful rebranding moves are motivated by pull/demand realignment.

Netflix isn't a Nintendo or Apple, that's for sure.

Dead on. Great analysis.

To me, the Qwukster thing would be like Nintendo saying that they were going to spin off their portable business and call that company Pwortabel Consoles. All the years of branding they had built in would be squandered, and for what? Netflix had / has a solid name, rebranding for rebranding sake when the service is going to be the exact same is just stupid.

[substantial_snake]

Hmm I don't see how two websites for 2 different operations would be confusing. To me it sounds like they will be offering games using Netflix name instead of separate qwickster entity. I don't think they would go back on the game idea that's were the competition is going. Unless they thing they can make up for it with all the extra content. I wish they would put more new releases. I'm not really into renting games anyways.

I think its more about convience then it is confusion. I could deal with two passwords, que systems, websites, and even two bills but I want two considering the current service does just fine. I really think that bullshit "apology" along with the price increase and other netflix issues lately made this the worst time to do something like this..but they went along with it anyway.

I think what they were trying to do was split the services to negotiate seperate licensing contracts for each service because from what I understand they would effectively be two companies and thats the only real reason I can think of for trying this.

I use netflix mostly for watching older shows I missed while on or documentaries and am interested in a game service depending on what they offer and how much. I am personally ok with paying 30 bucks a month for netflix considering its brought down my dvd costs to next to nothing

[retroman]

im done with them.....got rid of them a month ago...online and redbox is 100 times cheaper

[sfchakan]

im done with them.....got rid of them a month ago...online and redbox is 100 times cheaper

Look at me, playing devil's advocate... but a Redbox machine holds how many different movie titles? I like Redbox as a service and have used them, but more often than not, I flip through it and find nothing I want to watch.

goatdan, your analogy doesn't work because Nintendo's "console" and "portable" business are exactly alike. You design hardware, develop for it, and support it. Machine A or machine B doesn't really matter, because it's the exact same thing with just a different letter.

Shipping/receiving thousands of DVDs a day and securing/streaming video are very different businesses.