Since Sony's Ps Store is a big part of sony's strategy, why limit themselves by not putting 32gig of memory onboard? The consumer would love the added value, and would result in a lot more sales (console and digital games) for sony. I can buy a 32 gig micro sd card for 19.99 and the store makes a profit, how much would it cost to sony to add this? 5 to 10$ per unit? As much as i love physical media, the psp umd value in collecting is VERY low, and wouldnt mind for portables to go digital its just more practical not to drag game cases wherever you go. Instead of trying to F$%^ us with a 99.99 32gig card, they should use it to their advantage in the long run. Personally I bought Unit 13 digitally and castlevania chronicles and my 4 gig card is already full, and I would have bought at least 5 more games since launch if i had the memory. No way ill pay 100$ for 32 gig, drop it to 29.99 or less and the 4,8,16 gig should be discontinued.