I am currently finishing my MBA and my last class is this Summer. For our course study my group has decided to examine the industry battle between the Xbox1, PS4, and the Nintendo WiiU. Specifically we are focusing on the issue of why Nintendo is seemingly losing this battle (keep in mind we are just looking at consoles, not handhelds).

I知 putting this out there to get feedback from those on this board as to the reasons why you feel Nintendo is behind (pretty much we are doing a SWAT analysis). What mistakes is Nintendo making, what can Nintendo do to resolve those mistakes and compete, etc. Is the fact Nintendo is known mainly as a family oriented product hurting them?
I know this discussion can get pretty in depth, but I知 looking for ideas. Thanks!