I've seen countless instances of the official Nintendo Seal, official Sega Seal, etc, as well as ESRB logos stuck on just about everything. No unlicensed company was stupid enough to do this back in the day, so why are we doing it now?
I understand that repros and hacks are in kind of a gray area as far as copyright goes. Technically, we are distributing orphaned games and derivative works that we do not hold the rights to. I also understand that it is a fantasy by many gamers that these titles could possibly have been released back in the day, and artists may be inspired to create label and box art to reflect this fantasy.
Secondly, the quality seals and ratings logos were created by game companies and governing bodies to let consumers know that the product was/is a legitamate and fully endorsed product. With all the outcry over the market being flooded with "fake" games, why on Earth are we contributing to this "pool" of fakes by cloning the logos and styles of the originals?
Shouldn't repro makers try to distinguish their product from genuine original games? Making slight modifications to the Seal, for example RetroUSB's Sealy Computing logo, while cute, still don't cut it. At first glance, a total stranger may be fooled.
I'm thinking in the long term if repro makers continue to harvest old carts and unwanted games to make their hacks and repros, these games will eventually leave the hands of their original collectors and begin to trickle into the used games market. So 20 years from now, how will someone new to collecting know whether or not a game like Terranigma or Star Ocean or Secret of Mana 2 or Earthbound Zero is an authentic original game or just another repro, if there's nothing to distinguish it from real game carts?
Finally, I'd like to focus my attention on the Homebrew market. Homebrews are much like vintage unlicensed games in that they are produced without the approval of Nintendo, Sega, Atari, or whomever produced the console. In that regard, homebrews are really the only form of modern reproduction that don't violate anyone's rights. Yet homebrew game makers, more often than not, have chosen to violate trademark laws by including quality seals and ERSB logos when the games are authorized by neither the companies or governing ratings boards to do so.
Yes, repros are obviously violating copyright laws 99% of the time, but many homebrewers are often guilty of trademark dilution by using the company seals and logos on otherwise 100% non-offending games. There was an excellent thread very active a couple years back entitled "repros are illegal" which was a very enlightening thread, but as a homebrew and occasional repro/hack collector, the mis-usage of corporate logos bothers me.
If I had my choice, I would opt for cartridge lables without the offending trademarks on them, but whenever I purchase a homebrew or repro from a supplier, I have little choice but to buy it with the offending labels, and I'm not so anal retentive that I'm going to print out my own custom labels on low-quality printer stock to replace the glossy professionally printed repro labels. I simply feel that official logos, branding, styles, or their look-a-likes should not be used on unofficial merchandice, whether bootleg or homebrew.
Surely others gamers/collectors exist who are bothered at least a little by all the rampant brand dilution...