I remember a few SNES games doing that, and oddly enough it's the same clowns -- Square with the FF games and CT being $70-80 which infuriated quite a few people. I never paid full price, I found sales or waited even back then as I would never support a game for over $50 and I rarely still will now though I know the HD budget is higher. For many those games didn't work on people, they just saw overpriced goods and enough waited given how the prices dropped not much after if I recall right.
Let them try. The biggest suckers will fall for it, but also in turn for this awful market they've caused, it has also made people a lot more aware and price sensitive, and those who would buy more up front are well aware most games fall off a cliff after 1-3mo with a good $10+ price drop. They'll ride it out and that'll hurt the publishers too, and if they keep it up, something else will come along and make them irrelevant as a new experience. They're damned if they do or don't. Perhaps the best bet would be the biting of the bullet and firing some people, getting more trim, and stop paying overpaid hollywood types to voice their games or have their faces mapped into them. Given how much love even cheap $5 downloads get now and with android micro consoles/tablets like the Shield that can give a PS3 like experience already they'll have their hand forced far sooner than later.
Let them beg, people will get their game crack addiction rush elsewhere. For every big one around that calls a 4M sold game a financial failure, you have a dozen small developers who can rock out great product at a teeny fraction of the cost because they're not so full of their own bs and bad practices.