Ok, first off all, you cannont consider Super Mario Bros. 3, or the original Super Mario Bros.
What are the best action/platfrom games on the NES?
Back when I had a NES, I was really only a casual gamer, and I was mostly into playing sports games with my High School homies. We would play Tecmo Bowl, Double Dribble, Bases Loaded and Track and Field II all the time. I played Super Mario Bros. a little bit because it came with the system, and I also played Contra and Ninga Gaiden, but that was about it. I really didn't become a "gamer", until I got a TurboGrafx-16, and a Sega Genesis.