Yeah, there's another one. Here's the basic rundown...
dreaGEAR Plug 'N' Play
NES-on-a-chip based
4xAA batteries
Looks like the Color Dreams "NES" released not too long ago
Games:
Built Up Road - Pipe Dream clone
Bolt Fighter - Vertical sh'mup
Star Ally - ditto
Valiant Rescue - Yeah, another one
Zero Tiger - You aren't surprised, are you?
Space Castle - Space Invaders clone
Aero Engine - Yeah, it's a sh'mup, but it's a side scroller
Last Cobra - Back to vertical scrolling
Pool Pro - Basic 9 Ball game
Smart Escape - Very basic overhead action/adventure, with password feature
Jewel Master - Columns clone
Move Fun - Weird puzzle game; slide tiles to make matches or something
Ultra Doggy - Frogger clone
Pinball Track - Extremely simple game; roll a marble through a tube and avoid holes
Spin Ball - Same idea, but without the holes, and less time to reach the goal
Insect Chase - Move a net and catch bugs
Birdie Nest - Balance a bird on a stick, and catch eggs
Bingo Zap - Roll the ball into the flashing hole; repeat ad infinitum
Bump Car - Like Bump'n Jump, but without traffic
GP Race - Overhead motorcycle racing
Speedy Way-X - More motorcycle racing
Road Bumper - More again, but you can ram opponents
Excel Racing - Like a bizarre marriage of Pac-Man and Rally X
Big Racing - Overhead car racing, similar to Intellivision "Auto Racing"
VR Racing - "3D" motorcycle racing
Also note that they seemed to grab a few fistfuls of sounds and tiles from Contra for whatever reason.
I found this at the local K-Mart for $15, so if you want some new (but simple) NES games, go for it.
Official site