http://www.geocities.com/Hollywood/6213/history.html
Last night I was presented with (heh, how ostentatious of me...okay, I was given) something that Kellogg's had been working on circa July 23rd, 1987: support for Mattel's Captain Power series of toys, backed by a television show.
In short, it was a (apparently awesome, or at least very good) action show that you could go buy toys that would "interact" with the show itself. So there you go - after this venture failed (not high enough sales of toys, not enough viewers of the program, and a lot of controversy over the "buy the toys to watch the show" aspect, played up by a bunch of dour killjoys) it would be safe to assume Mattel was leery of anything with the letters "TV" in it for some years after.
I'm sure some of the forum members knew of this, but for me, it helps fill in a piece of the post-crash puzzle.