Hi folks,
VGXPO is quickly approaching and I wanted to drop in a quick line about the show and clear up a few things.
First, VGXPO is not PhillyClassic. It really is a new show, one that covers a wide range of gaming topics, including our roots - classic games. To make the show appealing to a larger base of people we teamed up with NBC to promote the expo. Some of you have been saying that it was a mistake to mix PhillyClassic and an NBC event together. But realize, VGXPO is not PhillyClassic - it is its own show, with a new and larger mission.
The truth is, running a game show is hard. We've been trying to figure out how to make the show work. When we signed on to work with NBC as a partner the original plan was for NBC to run a technology event. In April 2005, their plans changed and the event became a Consumer Fest, and then in late September 2005, it was renamed to Consumer Expo. Since May 2005, we’ve been promoting our involvement with NBC10 in Philly as a consumer event. We believe that the event will bring many people out to the show. It is true that NBC hasn’t done such a good job with its website. But, I’ve been promised that it will be updated soon to better reflect what we are bringing to the show and some of the other things that the show will include (including video games and technology), not just info about money management. In addition we are doing a number of own marketing efforts, outside of NBC’s promotion. These include magazine, news paper, internet and retail POS marketing. Through these channels we expect over 250,000 impressions.
The reality is, we are gearing ourselves to offer a gaming experience for both hard core and casual game players. The effect is bringing more people in to our hobby, teaching them about the video game industry and warming them up to be included in the video game collecting hobby. Working with NBC is not negative, it is bring more people into the hobby who might otherwise never been part of it.
We plan to make VGXPO the main consumer videogame event in the US, and we want it to be our full time jobs. To do this we have to grow the show into something that attracts mainstream public and something that is attractive to the likes of Nintendo, Sony, EA, Microsoft, SNK, Capcom, Atari, and the many other game publishers. To do this they expect 25,000 or more people to participate in such an event, it’s a high stakes game and they just aren’t interested in getting involved in small shows. We plan to grow into an event similar to Wizard World, Comicon, DigitalLife, IGN Live, G.A.M.E, GameLive Events, and eventually Tokyo Game Show. But we are humbled by are origins – we know that we cannot grow without standing on the shoulders of others, NBC provides us that first step.
PhillyClassic was a great show. It attracted nearly 3000 hard-core gamers. VGXPO plans to replicate the same success, but please bear with us through our first few events. It's true that we are having some growing pains, but we are working to fix those issues. There is a lot that we want to do - and we can only do it with your support.