Who wrote that? I completely agree, and I suspected the same even before E3. The more than sparse information about the Rev. by N hints at this direction.Originally Posted by downfall
The Rev won't be a traditional console, but in all likelihood a hybrid console/portable sytem. That is why N for a year now emphasizes lower power, not a direct competitor to the two new consoles, that gamers want shorter, simpler games, and Iwata some time ago mentioned that lesiure time activities of gamers changed because of the Internet. The target of "hardcore gamers" as well as the extreme "maintsream" gamers, the non-players, the cell-phone gamers, fit into the hybrid speculation as well.
When I saw E3, the emphasis on how small the new system will be; more powerful than the GC but nevertheless not as powerful as the two new consoles by Sony and MS, it fit into my hybrid speculation. What really convinced me was the emphasis on downloading older games. (Nes Tetris, old platformers; is there a better way to get high-quality games surpassing the cell phone games?)
Ns marketing strategy and its economic situation makes this scenario the most likely one:
N, already reduced in the console business to a niche market share, will remain a foothold in the console industry as a niche company; they will be able to produce still decent games for their system. (inferior ones graphiocally and from a power point of view, lacking third-party support of triple A titles, but good enough for their franchises)
But the real purpose of this strategy is to remain the leader in the handheld business endangered by Sony: the Rev. as a handheld system by sheer processing power and with its gamelibrary (downloadable content) will blow the PSP away. This way, N focuses on the branch of the industry where they have the biggest strenghts and something to defend.
It all makes sense even if you think about the rising development costs of game development.
I think they will provide even as a standard or a peripheral an LCD screen; Suddenly you have a small portable system with great game content, wi-fi and able to play DVDs.
This would be a smart business decision by N. However, it is not the best of two worlds. N accepts that they lost the console reace by intentionally reducing themselves to a niche company (which I said already more than six months ago), and they will have a great starting position as the leader in the handheld business.
The controllers in all likelihood will follow a dual route: something 'new' (we know the speculations) plus the control pad/analog control to play the older games. The 'new" control can be marketed within N image of the 'innovative' company by not giving up analog control for their established franchises.
The marketing, however, won't be easy: N has to make sure that its most devoted fanbase won't be disappointed. The most faithful believers are ready to nail you on the cross when they feel betrayed; they can be your worst enemy; additionally, the less-power-, garphics-aren't-everything-emphasis on the console side will contradict the -more-power emphasis on the handheld side; but nothing which can be overcome by euphemistic marketing talk. The marketing won't be as starightforward and easy as for the PS3 and 360.
N has to walk a very thin line the next year by gradual PR and leaks to prepare gamers (its fanbase and the laid back ones) for a less powerful console, a non-traditional console. They can't do that at once: you noticed that Iwata already tried at E3. On the one hand he used the decades old PR talk of being wowed by the graphics of the new system, on the other hand he tried to sell a less powerful system by saying it will be four times more powerful than the GC. Immediately, the issue of a less powerful system came up, the statement was 'corrected' (damage control), the euphemistic emphasis on something positive was replaced by a mere contradiction, criticism, and uncertainty.
Lets assume the statements by "Reggie" are true (haven't read them, but they fit exactly what I suspected), the reason why he came out so early with them is the controversy about Iwatas remark. They probably planned to leak this information much later and more gradually, but the uncertainty and question marks sparked by the statement are dangerous for such a difficult marketing startegy that lies before N. Speculations gone wild are more dangerous than effective for a system as ambigious as the Revolution; high expectations result easily in disappointment faced with the reality of a system designed to be a hybrid.
To say good-bye as a serious contender in the console business is a smart decision by N, and I hope the new system will survive within the console industry as a niche system. There is a danger, however, that both sides are alienated: the console gamers will be disappointed, and the portable gamers (including the casual ones) might not accept this system as a portable system.
I still think that this route is the best N could choose. It makes all the economic sense in the world, and the PSP will get a very serious contender. (I always regarded the DS as a transitional system, a quick counteract to the PSP)